{"id":45663,"date":"2026-03-31T11:04:03","date_gmt":"2026-03-31T11:04:03","guid":{"rendered":"https:\/\/www.royaldubrovnik.com\/uncategorized-sl\/importanne-postane-royal\/"},"modified":"2026-03-31T11:04:04","modified_gmt":"2026-03-31T11:04:04","slug":"importanne-postane-royal","status":"publish","type":"post","link":"https:\/\/www.royaldubrovnik.com\/sl\/aktualne-novice\/importanne-postane-royal\/","title":{"rendered":"Importanne postane Royal"},"content":{"rendered":"\n<p>Z velikim veseljem in navdu\u0161enjem sporo\u010damo, da se je hotelska veriga Importanne Hotels &amp; Resort uradno preimenovala v Royal Hotels &amp; Resort.<\/p>\n\n<p><strong>Nalo\u017ebe 2020.<\/strong><\/p>\n\n<p>Proces prenove blagovne znamke na\u0161ega podjetja smo predstavili s povzetkom korakov, ki smo jih oblikovali leta 2020, da bi izbolj\u0161ali klju\u010dne storitve in kakovost. V naslednjih tednih skupina Importanne zaklju\u010duje gradbeno investicijsko fazo v vrednosti 125 milijonov kun, ki vklju\u010duje pove\u010danje nastanitvenih kapacitet v hotelu Royal Palm ter prenovo spa &amp; wellnessa in obalne promenade. <\/p>\n\n<p><strong>Blagovna znamka Royal<\/strong><\/p>\n\n<p>Komunikacijska strategija blagovne znamke Royal temelji na poudarjanju visoke kakovosti storitev z infrastrukturnimi nalo\u017ebami in specializiranim usposabljanjem osebja v Resortu.<\/p>\n\n<p>Eden glavnih poudarkov komunikacije blagovne znamke Royal je izpostavljanje, da so vsi hoteli v skupini Royal Hotels &amp; Resort oddaljeni 10 metrov od pla\u017ee, da imajo \u0161tevilne hotelske sobe neposreden pogled na morje ter da je na voljo veliko apartmajev, primernih za dru\u017eine.<\/p>\n\n<p>Glavna zna\u010dilnost blagovne znamke Royal je do\u017eivetje razko\u0161nega udobja, ki ga opredeljuje prostornost lokacije. Hotelski kompleks v zalivu Lapad je med redkimi v Dubrovniku z neposrednim dostopom do morja, oddaljenim le 10 metrov, ter z ve\u010d kilometri odprtega prostora. Obalna promenada gostom in obiskovalcem omogo\u010da prosto gibanje med hotelskimi vsebinami, zunanjimi restavracijami in pla\u017eami ter zagotavlja neposredno povezavo z lapadskim predelom. Resort ima 5 hotelov, 5 restavracij, 9 notranjih in zunanjih bazenov ter kongresni kompleks s 14 sejni\u0161kimi sobami s skupno povr\u0161ino 1.300 m2. Vse lokacije so na prostem, Resort pa pre\u017eemajo mediteranske rastline in olj\u010dni nasadi, glavna atrakcija pa sta Blue Sky Lounge in stre\u0161ni infinity bazen v hotelu Royal Blue.    <\/p>\n\n<p><strong>Varnost in zasebnost 2020<\/strong><\/p>\n\n<p>Operativno smo se prilagodili z zagotavljanjem fizi\u010dne razdalje:<\/p>\n\n<ul class=\"wp-block-list\"><li>S stre\u017ebo obrokov po sistemu \u00e0 la carte<\/li><li>Z zmanj\u0161anjem kapacitete restavracij in pove\u010danjem razdalje med mizami<\/li><li>Poleg tega smo izbolj\u0161ali postopke \u010di\u0161\u010denja, na primer pri \u010di\u0161\u010denju sob, tako da smo jih prilagodili in uskladili z nasveti na\u0161ega internega <strong>biokemi\u010dnega in\u017eenirja<\/strong>.<\/li><li>Po celotnem hotelu smo uvedli razku\u017eevalnike, ki se aktivirajo s senzorjem<\/li><li>Uvedli smo posebne protokole za skupinske prijave in odjave<\/li><\/ul>\n\n<p><\/p>\n\n<p>Ekipa Royal Resorta bo \u0161e naprej predana vsem na\u0161im gostom in partnerjem, da vam zagotovi pravo kraljevsko do\u017eivetje. \u0160e naprej obiskuj na\u0161o spletno stran za navdihujo\u010de vsebine ter posebne promocije in ugodnosti, za rezervacijo najbolj\u0161ih razpolo\u017eljivih ponudb pa se obrni na na\u0161o ekipo za rezervacije na <a href=\"https:\/\/royaldubrovnik.com\">www.royaldubrovnik.com<\/a>.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z velikim veseljem in navdu\u0161enjem sporo\u010damo, da se je hotelska veriga Importanne Hotels &amp; Resort uradno preimenovala v Royal Hotels &amp; Resort. Nalo\u017ebe 2020. Proces prenove blagovne znamke na\u0161ega podjetja smo predstavili s povzetkom korakov, ki smo jih oblikovali leta 2020, da bi izbolj\u0161ali klju\u010dne storitve in kakovost. V naslednjih tednih skupina Importanne zaklju\u010duje gradbeno [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[187],"tags":[],"class_list":["post-45663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualne-novice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Importanne postane Royal - Royal Dubrovnik Resort &amp; Hotels<\/title>\n<meta name=\"description\" content=\"Z velikim veseljem sporo\u010damo, da se je hotelska veriga Importanne Hotels &amp; Resort uradno preimenovala v Royal Hotels &amp; Resort.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.royaldubrovnik.com\/sl\/aktualne-novice\/importanne-postane-royal\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importanne postane Royal\" \/>\n<meta property=\"og:description\" content=\"Z velikim veseljem sporo\u010damo, da se je hotelska veriga Importanne Hotels &amp; 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