{"id":8372,"date":"2020-07-13T07:14:09","date_gmt":"2020-07-13T07:14:09","guid":{"rendered":"https:\/\/www.royaldubrovnik.com\/non-classifiee\/une-nouvelle-image-de-marque-pour-limportanne-hotels-resort\/"},"modified":"2021-06-09T21:38:39","modified_gmt":"2021-06-09T21:38:39","slug":"une-nouvelle-image-de-marque-pour-limportanne-hotels-resort","status":"publish","type":"post","link":"https:\/\/www.royaldubrovnik.com\/fr\/nouvelles-pertinentes\/une-nouvelle-image-de-marque-pour-limportanne-hotels-resort\/","title":{"rendered":"Une nouvelle image de marque pour l\u2019Importanne Hotels &#038; Resort"},"content":{"rendered":"\n<p>Nous sommes fiers de vous annoncer que la cha\u00eene h\u00f4teli\u00e8re Importanne Hotels &amp; Resort a \u00e9t\u00e9 officiellement rebaptis\u00e9e Royal Hotels &amp; Resort.<\/p>\n\n<p><strong>Les investissements 2020<\/strong><\/p>\n\n<p>Le processus visant \u00e0 cr\u00e9er une nouvelle image de marque vient traduire en termes marketing les avanc\u00e9es que nous avons r\u00e9alis\u00e9es en 2020 en termes d\u2019investissements dans la qualit\u00e9. Aujourd\u2019hui, nous terminons les travaux de construction du premier cycle d\u2019investissement d\u2019une valeur de 125 millions de kunas qui inclut l\u2019\u00e9largissement des capacit\u00e9s d\u2019h\u00e9bergement de l\u2019h\u00f4tel Royal Palm, l\u2019am\u00e9nagement d\u2019un centre de bien-\u00eatre et de spa, de l\u2019environnement, des plages et de la promenade.<\/p>\n\n<p><strong>La marque Royal<\/strong><\/p>\n\n<p>L\u2019introduction de la marque Royal vient r\u00e9v\u00e9ler combien nous avons investi dans la qualit\u00e9 sup\u00e9rieure de nos services dans le cadre d\u2019investissements structurels et de s\u00e9ances de formations sp\u00e9cifiques du personnel du Resort.<\/p>\n\n<p>Une des priorit\u00e9s marketing de la marque Royal consiste \u00e0 souligner que tous les b\u00e2timents du groupe Royal Hotels &amp; Resorts sont situ\u00e9s \u00e0 moins de 10 m\u00e8tres de la plage, pratiquement tous les h\u00e9bergements h\u00f4teliers proposant une vue sur la mer et une superficie sup\u00e9rieure \u00e0 la moyenne, le tiers des h\u00e9bergements constituant des appartements familiaux.<\/p>\n\n<p>Les principaux atouts de la marque Royal sont le sentiment de confort d\u00e9fini par l\u2019immensit\u00e9 sp\u00e9cifique des sites. Situ\u00e9 \u00e0 Lapad, le complexe h\u00f4telier figure parmi les rares complexes de Dubrovnik proposant des caract\u00e9ristiques comme un acc\u00e8s direct \u00e0 la mer situ\u00e9 \u00e0 moins de 10 m\u00e8tre et un espace ouvert de plusieurs kilom\u00e8tres. La promenade le long de la c\u00f4te permet aux clients et aux visiteurs de circuler librement parmi les infrastructures h\u00f4teli\u00e8res, les restaurant ext\u00e9rieurs, la plage et leur permet d\u2019avoir un contact physique direct avec la baie de Lapad. Le complexe se compose de 5 h\u00f4tels, 5 restaurants, 9 piscines ext\u00e9rieures et int\u00e9rieures et d\u2019un centre de congr\u00e8s avec 14 salles de r\u00e9union s\u2019\u00e9tendant sur un espace de 1 300 m2. Tous les sites sont \u00e0 ciel ouvert, le Resort baignant dans une v\u00e9g\u00e9tation m\u00e9diterran\u00e9enne et des oliveraies, ses principales curiosit\u00e9s \u00e9tant le Blue Sky Lounge et la piscine \u00e0 d\u00e9bordement sur le toit de l\u2019h\u00f4tel Royal Blue.<\/p>\n\n<p><strong>S\u00e9curit\u00e9 et confidentialit\u00e9 en 2020<\/strong><\/p>\n\n<p>Nous nous sommes adapt\u00e9s aux exigences de distanciation sociale de mani\u00e8re op\u00e9rationnelle :<\/p>\n\n<ul class=\"wp-block-list\"><li>Via un mod\u00e8le sp\u00e9cifique de service des plats semblable \u00e0 un concept \u00e0 la carte<\/li><li>En r\u00e9duisant la capacit\u00e9 des restaurants et en augmentant la distance entre les tables<\/li><li>En am\u00e9liorant la proc\u00e9dure de nettoyage notamment dans le cadre d\u2019un protocole adapt\u00e9 de pr\u00e9paration des chambres encadr\u00e9 par des ing\u00e9nieurs en biochimie employ\u00e9s par l\u2019h\u00f4tel<\/li><li>En mettant en place des distributeurs de d\u00e9sinfectants \u00e0 capteurs \u00e0 travers l\u2019h\u00f4tel<\/li><li>En mettant en place des protocoles adapt\u00e9s d\u2019enregistrement et de d\u00e9part<\/li><\/ul>\n\n<p><\/p>\n\n<p>L\u2019\u00e9quipe du Royal Resort demeure enti\u00e8rement \u00e0 la disposition de ses clients et partenaires afin de leur proposer une exp\u00e9rience de s\u00e9jour royal. Continuez de naviguer sur notre site internet \u00e0 la recherche d\u2019histoires qui vous inspirent et b\u00e9n\u00e9ficiez d\u2019avantages sp\u00e9ciaux et de prix exclusifs en r\u00e9servant un logement via le centre de r\u00e9servation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous sommes fiers de vous annoncer que la cha\u00eene h\u00f4teli\u00e8re Importanne Hotels &amp; Resort a \u00e9t\u00e9 officiellement rebaptis\u00e9e Royal Hotels &amp; Resort. Les investissements 2020 Le processus visant \u00e0 cr\u00e9er une nouvelle image de marque vient traduire en termes marketing les avanc\u00e9es que nous avons r\u00e9alis\u00e9es en 2020 en termes d\u2019investissements dans la qualit\u00e9. Aujourd\u2019hui, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[146],"tags":[],"class_list":["post-8372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-pertinentes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Une nouvelle image de marque pour l\u2019Importanne Hotels &amp; Resort - Royal Dubrovnik Resort &amp; Hotels<\/title>\n<meta name=\"description\" content=\"Nous sommes fiers de vous annoncer que la cha\u00eene h\u00f4teli\u00e8re Importanne Hotels &amp; Resort a \u00e9t\u00e9 officiellement rebaptis\u00e9e Royal Hotels &amp; Resort.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.royaldubrovnik.com\/fr\/nouvelles-pertinentes\/une-nouvelle-image-de-marque-pour-limportanne-hotels-resort\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une nouvelle image de marque pour l\u2019Importanne Hotels &amp; 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